Website Builder

Overview

Build Enterprise Websites Visually

Business Suite Website Builder enables marketing and digital teams to design, publish, and manage enterprise websites, landing pages, and microsites without developer involvement. With deep integration into BS CRM for lead capture, BS ECM for asset management, and Cortex AI for content suggestions, it bridges the gap between marketing agility and enterprise governance.

Strategic value

The commercial web presence of an enterprise is simultaneously its most public-facing asset and, paradoxically, the one most likely to be managed through slow, bottlenecked processes that frustrate the marketing teams responsible for it. When every page update, campaign landing page, or product announcement requires a development ticket, the organisation's digital agility is constrained by IT capacity rather than marketing ambition. Website Builder removes this constraint entirely. The business transformation is most visible in campaign velocity. When marketing teams can design, review, and publish a campaign landing page in hours rather than weeks, the organisation's ability to respond to market opportunities, competitive moves, and customer behaviour shifts from reactive to proactive. A-B testing can be run continuously without engineering involvement. Seasonal promotions are live the morning they are needed. Product launches are accompanied by polished digital experiences that are ready when the announcement is made. Lead generation is where Website Builder pays for itself most directly. Native integration with Business Suite CRM means that every form submission, product enquiry, and demo request flows directly into the sales pipeline with automatic routing, source attribution, and follow-up triggering. The marketing team does not need to manage a separate lead capture platform, reconcile form submissions with CRM manually, or manage integrations that break during platform updates. The entire path from visitor to qualified opportunity is seamless and governed. Brand governance is a less visible but equally important value driver, particularly in enterprises with multiple subsidiaries, regional markets, and a history of decentralised digital management. The governed component library ensures that regardless of which team member publishes a page, the result is on-brand, accessible, and performant. This is not just aesthetic control — it is reputational risk management at the scale of every digital touchpoint the organisation presents to its customers and prospects.